Precise Software Essay Example | Topics and Well Written Essays - 500 words

Precise Software - Essay Example If they do not launch the product, they might be losing an opportunity of a first mover advantage in the market. The company might lose the novelty of the new product, because other companies are always in the developing spree and might come up with something similar in short period of time. Having analyzed the risks associated, there are three main issues which Precise is facing and if addressed can help to arrive at a decision. (a) When to launch? Within the answer of which lies the explanation for key issues of new product planning and development (b) How to Market it? The answer to that question should suggest correct segmentation analysis and valued marketing strategies to attack the targeted segment (c) What is the best price? An in-depth study of ideal pricing strategy and one which matches with its sales and marketing strategy should be undertaken by Precise. Analysis: Precise is still under the planning and development stage and the product is a novice in the market. Precise is carrying reputation risk and risk of losing its customers. When weighted with the benefits of an early launch, I feel Precise should not launch it in OpenWorld 2000. There are two scenarios which crops up if it’s launched.